SAP SD (Sales and Distribution)

Topics :

Introduction:

SAP SD has been a core module within the SAP ecosystem for decades when it comes to the digital mapping of sales and order management processes. In many companies, it forms the backbone for quotation creation, order entry, delivery processing, and billing. Especially in medium-sized and large enterprises with complex customer relationships, SAP SD is often deeply integrated into the overall system landscape. The module operates reliably and, in its standard configuration, meets a wide range of business requirements.

At the same time, expectations regarding automation, transparency, integration with CRM and e-commerce platforms, as well as flexible pricing models, are steadily increasing. As a result, many companies today face the challenge of further developing, optimizing, or more tightly integrating their SD processes with other systems.

Those aiming to future-proof their order management cannot avoid a thorough analysis of their SD processes and a targeted approach to continuous improvement.

The SAP Sales and Distribution (SD) module maps all core processes related to the sale of goods and services.
It supports companies in efficiently managing customer orders, pricing, delivery, invoicing, and accounts receivable. SD ensures seamless integration with related areas such as Materials Management, Production, Finance, and Logistics, enabling cross-functional availability of information throughout the system.

The SD module is particularly relevant for companies with high order volumes, extensive sales organizations, or complex pricing and condition structures. It is suitable for manufacturing companies as well as wholesalers and service providers aiming to standardize and digitize their sales processes. Especially companies with an international focus benefit from the module’s multilingual and multi-currency capabilities.

With SAP SD, all sales processes are systematically recorded and managed — from quotation creation and order entry to delivery and invoicing. Additionally, special processes such as returns, credit memos, consignment stock, and drop shipments can also be handled. The integrated pricing functionality enables automatic calculation of discounts, surcharges, and taxes based on individual customer and product conditions.

Through its close integration with logistics, SAP SD ensures a seamless transfer of sales-related information to warehousing, shipping, and transportation processes. Delivery dates, product availability, and transport routes are managed directly from the customer order, enabling more reliable and transparent delivery commitments. This makes the coordination between sales and logistics not only more efficient but also traceable and less prone to errors.

SAP SD provides a centralized and structured foundation for the entire order management process. Operations are standardized, transparent, and traceable — from order entry to payment receipt verification. Companies benefit from improved data quality, shorter response times, automated workflows, and comprehensive analysis of sales performance. Ultimately, SAP SD significantly contributes to customer satisfaction and ensures reliable delivery performance.

Project Examples:

-Assumed the role of responsible client advisor and led central project coordination
-Designed and fully customized a new pricing schema within the SAP SD module
-Redesigned pricing logic by building custom condition tables and defining new pricing conditions
-Implemented customer-specific pricing strategies within the newly developed calculation schema
-Enhanced user exits and ABAP conditions to meet individual business requirements
-Customized additional document types to reflect newly defined sales processes
-Performed program enhancements in the SAP system using ABAP
-Provided 3rd-level support in the SAP SD and CS environments
-Actively participated in project planning workshops with the client

If you have any questions or are interested, please do not hesitate to contact us.